Here is "Gold Rush".
The record breaking revenue generator amongst all TV programs in
Bulgaria - outperforming "Big Brother" in terms of traffic and
interactive revenue in 2004 and 32 times bigger revenue from SMS
and Voice than "Who Wants to be A Millionaire". This is the TV
gambling breakthrough, broadcasts daily, live with duration of
15 minutes on the lergest Bulgarian TV station bTV - a News Corp.
company. A broadcast history of four years which makes up the
unbelievable success - 7 times bigges revenue than the national
lottery and 3 times bigger prizes given away on daily basis.
A small studio, a host and a hostess, no heavy script, no complex
scenarion, non-expensive production and easy handling of
organization - these are to name just a few of the advantages of
the format. "Gold Rush" is interactive, easy to play and understand.
A special show is broadcasted Sundays with duration of 30 minutes.
The superjackpot is the great challange. It is a sum of money
which can change one's live forever.
"Gold Rush" is a TV lottery where betting is done over the phone,
one call is one bet. The rules of this industry are embedded in the
format, making an enterprize that can never loose.
"Gold Rush" offer exciting opportunities for interactivity via
IVR, SMS, Interet, etc.
