The Big Question

What happens when an interactive TV competition is combined with a successful interactive game?

How can 1500 Euros be won in less than 45 seconds?

Where does the word storm rage and who can survive a cross fire?

These are the big questions!

There is only one Big Question!

The Big Question is the only TV competition broadcast on national television with a developed and functional concept for integration of interactive content into a television program. It airs live 6 times a week, from Monday to Saturday, with a total airtime of 60-75 minutes. The format consists of a few in-studio games where four contestants aim to reach the finale; parallel to this runs a Call TV game with the show’s TV audience. The premiere of the game was 6 October, 2006, on Nova Television. Originally, the hosts were Dian Machev and the young actress Lina Zlateva. Six months later, the show’s audience was introduced to the dynamic and amiable persona of Nicole Stankulova, and from July 2007 her partner became the youngest addition to the team - Elena Stanulova.

“The Big Question” is a show that has the specific characteristics of a prime-time production and has the potential to develop into something more. On the Bulgarian market, however, it found its place during the midday time slot and demonstrates a stable position which competes with shows, news, and movies that broadcast in prime-time. The creative team of the game is constantly working on developing and diversifying the riddles in order to keep the contestants in the studio as well as the audience in front of the TV entertained. IMS designs and develops specific software solutions which guarantee the correctness of each one of the riddles played in the game as well as the interactive functions and options of the format. Some of the innovative ideas of the creative team include the introduction of a dynamic weekly scheme for introducing the winners of the in-studio games, as well as the introduction of strategies that diversify the game such as the holiday and exclusive editions when contestants in the studio are famous individuals and stars from the reality shows that air on Nova Television.

The Big Question is a show whose audience continues to grow due to the large and diverse encyclopedia content of the games, its dynamic structure, positive attitude towards its guests and viewers, and finally, the challenging and interesting riddles in its interactive game with its TV audience.