Fox Life Tour

What is to be like a citizen of the world?

Where is the place for the perfect vacation?

How can one determine the buying rate himself?

Why is a vacation for two always equal to sending an SMS?

Interactive Media Services discovered the answers to all these questions in April of 2006 when it introduces its very own concept Fox Life Tour!

The show which opened the door to every desired destination in the world!

The 10 minutes which we dedicate to free time and the passion for travel and adventure!

A unique television format which gave a chance to its audience to purchase their dream vacation at a price they determined themselves!

The premiere of the Fox Life Tour was on April 10, 2006. Exactly 10 minutes to 8pm, with all viewers on board, began an exciting series of adventures to: Egypt, Barcelona, Thailand, Palma de Mallorca, Beijing, Cuba, Antalya, Paris, Casablanca, etc. Destinations that excite, sceneries and sounds from exotic places that you finally get a chance to visit. And all of this only because Fox Life Tour offers 8-day vacations for two that actually come true. These are vacations which you can purchase for lunch money, real adventures from which you come back with a luggage covered with stickers from different airports and train stations and filled with memories of your own! Fox Life Tour is the first Television auction show in Bulgaria! At first once and later three times weekly, the program would auction a vacation for which the viewers could place their bet by sending an SMS to the show’s hot line number. The host of the auction is the young actress Uliana Chen, whose exotic persona perfectly complements the beautiful and unique shots of the places that the show presents and auctions. In the four months that the show was broadcasted, our destinations were spread all over 4 continents. When added together, the distances our passengers traveled added up to three times the length of the equator. Yet, in Fox Life Tour these long distances don’t cost large sums of money. In fact, if added together, the sum of the amounts each of our winners paid for their dream vacations, don’t even add up to the real value of one single trip. And that is record breaking!!! The lowest sale price was 18 cents for a 10 day vacation in Italy! And the highest sale price which Fox Life Tour sold a vacation for was 2.5 Euros for a trip to Egypt! After a survey held with all our winning participants, the team of Fox Life Tour was able to establish that most addicted to traveling are doctors, engineers and teachers, and that most fired up with the organization of the vacations are the women!

The last issue of Fox Life Tour was on September 9, 2006, the end of the active tourist season. Yet, the end was also a new beginning because in the most exotic destinations in the other hemisphere the season had just opened and some of the first vacationers had just arrived, some of them had their air tickets stamped with Fox Life Tour!!!!!